Portfolio
Selected work.
Digital performance, content growth and exploratory marketing across analytics and creative work.
Marketing Performance
Full ownership
CSR consultancy
Fashion industry
Bordeaux, 2022–2024
Fashion industry
Bordeaux, 2022–2024
Digital content & performance growth
10x to 20x+
- Rebuilt content structure and information architecture from scratch to establish a scalable digital foundation
- Designed a cross-channel distribution strategy combining search, social and CRM email to accelerate traffic growth
- Drove website growth from baseline to 10x within 3 months, reaching 20x+ long-term through continuous optimisation and content activation
10x
Growth in
3 months
3 months
20x+
Long-term
growth
growth
Start
M1
M3
M6
M12
M18+
SQL & Python introduction bootcamp
Coming soon
SQL
Customer segmentation
Exploring customer segmentation concepts through structured data logic to better understand audience behaviour and marketing patterns.
Query
Output
Insights
Coming soon
Python
Marketing performance analysis
Developing Python skills to explore marketing performance data and extract insights on campaign performance and audience behaviour.
Dataset
Analysis
Report
Visual exploration
© Mélissa Deveaux
© Mélissa Deveaux
© Mélissa Deveaux
© Mélissa Deveaux
© Mélissa Deveaux
© Mélissa Deveaux
© Mélissa Deveaux
© Mélissa Deveaux
© Mélissa Deveaux
© Mélissa Deveaux