Work
Experience &
Experience &
education.
A structured overview of where I've been, what I've built, and what I've learned along the way.
Professional Experience
Aug 2022 — Aug 2024
Pando Fashion by Extend Business Consulting
Bordeaux, France
Digital Marketing & Communication Manager
CSR consultancy for the luxury fashion industry. Clients include Marine Serre, Jacquemus, Courrèges, Schiaparelli, A.P.C. and Christian Louboutin.
Responsibilities
- Owned the full digital ecosystem across SEO, website management, content, email communication and performance reporting, operating as the only dedicated digital marketing resource within a lean two-person team
- Developed digital content and acquisition initiatives across organic search, social and CRM channels
- Designed and managed email campaigns in Mailchimp - newsletters, engagement emails and nurture sequences
- Built and maintained a cross-channel content flow between website, LinkedIn and email to ensure consistency across communications
- Built reporting frameworks using GA4 and Google Search Console to translate performance data into actionable insights
- Coordinated digital communication during a company merger, ensuring continuity across channels and platforms
- Co-managed a €10,000 corporate event (planning, supplier coordination, execution)
Key achievements
Scaled website traffic from a low baseline to 10x within 3 months through organic search optimisation, content restructuring and cross-channel distribution, reaching 20x+ long-term through continuous optimisation and improved site architecture
- Increased email open rates and cross-channel engagement through a restructured newsletter strategy - diversified content formats and targeted communication initiatives
- Increased LinkedIn visibility through consistent content execution, diversified post formats and a structured editorial approach
Nov 2022 — Jul 2024
INSEEC MSc & MBA
Bordeaux, France
Student Ambassador
- Presented programs in lecture halls to large audiences and gathered insights on student needs
- Prepared presentation materials and coordinated information sessions for academic stakeholders
Sep 2021 — Apr 2022
Nike Factory Store
Mérignac, France
Sales Associate
- Delivered consumer engagement through Nike digital apps and led premium product storytelling on the floor
- Nominated multiple times as MVP "Win as a Team" for consistent performance and collaboration
Mar 2021 — Jun 2021
Château Desmirail
(1855 Bordeaux Classification)
(1855 Bordeaux Classification)
Margaux, France
Communication & Oenotourism Intern
- Managed bilingual social media channels (FR/EN) and produced content for an international clientele
- Led château visits in French and English and coordinated events from prospecting to execution
Education
Jun 2026
Jedha Bootcamp
Remote
Remote
Coming soon
SQL & Python for Data Analysis
Jedha Bootcamp
Intensive 2-week training covering SQL querying and Python for marketing data analysis.
Sep 2022 — Aug 2024
INSEEC MSc & MBA
Top 15 business schools in France
Bordeaux, France
Top 15 business schools in France
Bordeaux, France
MSc Digital Marketing & E-Business
- Core modules: web analytics, SEO, social media strategy, e-commerce, CRM, UI/UX
- 1st place in Design Sprint with Floa Bank - UX/UI prototype for sustainable tourism, presented to the bank's marketing board and at their headquarters
Sep 2017 — Jun 2021
Bordeaux Montaigne University
Pessac, France
Pessac, France
Bachelor in Applied Foreign Languages & International Marketing
- Graduated with honours, ranked 7th out of cohort in International Marketing
- Led market analysis and marketing strategy projects for international expansion
References
Pando Fashion
Pando Fashion
Laëtitia Hugé
Associate Director, Pando Fashion by Extend Business Consulting
Château Desmirail
Bordeaux Montaigne University