Experience &
education.

Marketing Coordinator, Wine Tourism & Sales Associate

• Led the complete redesign of the Maison du Vin website in French and English, creating new pages and improving site structure and content to strengthen SEO, visitor information and the online visibility of the Margaux appellation
• Managed digital communication and social media content, while contributing to the implementation of a CRM to support customer engagement and ongoing communication
• Delivered wine sales, tastings and personalised guidance to French and international visitors, advising customers based on their preferences and budgets, promoting the wines and heritage of the appellation, while supporting international shipments
• Coordinated château visit bookings, including last-minute requests, liaising directly with château teams to help visitors secure experiences that often require advance reservations
• Managed daily retail operations including cash handling, inventory, orders and merchandising
• Worked towards daily sales objectives while maintaining a personalised customer experience
• Contributed to improving the customer experience and online reputation of the Maison du Vin, with Google Reviews increasing from 4.3 to 4.6/5 during the period

Digital Marketing & Communication Manager

• Owned end-to-end digital execution across website, content, email marketing and performance reporting within a lean team structure
• Designed and executed email marketing campaigns, newsletters and automated communication sequences via Mailchimp
• Coordinated cross-channel communication across website, LinkedIn and email to ensure consistency of messaging and audience engagement
• Monitored marketing performance through GA4 and Google Search Console, translating data into actionable optimisation recommendations
• Co-managed external communication and rebranding during the company merger
• Independently coordinated a €10k corporate event, managing workshops, conferences, suppliers and multiple priorities

• Improved email engagement through structured newsletter planning, audience targeting and campaign optimisation
• Increased LinkedIn visibility by 75% through consistent content execution and editorial planning

Student Ambassador

• Presented programs in lecture halls to large audiences and gathered insights on student needs
• Prepared presentation materials and coordinated information sessions for academic stakeholders

Sales Associate

• Delivered consumer engagement through Nike digital apps and led premium product storytelling on the floor
• Nominated multiple times as MVP "Win as a Team" for consistent performance and collaboration

Communication & Oenotourism Intern

• Managed bilingual social media channels (FR/EN) and produced content for an international clientele
• Led château visits in French and English and coordinated events from prospecting to execution